Focused and well-structured An academic text is not just a collection of ideas on a topic, but it needs to have a clear purpose. Start with a relevant research question or thesis statement and use it to develop a focused argument. Only include information that is relevant to your general purpose.
Academic writing presents and evaluates problems and reaches an objective position; a position that focuses and is based on research and reasoning rather than personal feelings and opinions. Being objective suggests that you are concerned about the facts and that you are not influenced by personal feelings or prejudices.